Hi, I'm Christina —
brand expert, content creator, your go-to NIL elevator, and life-long lover of sports.
I've grown up around sports and played sports my entire life. My brother was a Division 1 college baseball player, turned D1 coach. I've been around the game forever. But that's not all.
I have experience that will help you grow your personal brand online. Over the past eight years I've worked in Public Relations and Brand Management. And now, I am ready to help you in those realms to promote your name, image, and likeness.
I am not in the sports world, though, I've been around it forever. But you don't need a sports agent — you need a marketing consultant to help you really establish and elevate your personal brand. My experience, coupled with content curation expertise — guarantees you will be set up to not only work with brands — but deliver.
With your game and school work top of mind, I offer services that eliminate any guess-work so you can spend time on what matters most to you and your team. The brands will come — and respect your dedication to your sport and diligence to your personal brand.
So, do I really know how to do this for you?
> I hold a Bachelor in Business Administration in Marketing Communications (emphasis in P.R.) from Ole Miss.
> My work experience for nearly a decade has been in Public Relations and Brand Management specifically.
> I founded a content curation company, Clic, at the beginning of 2021.
The answer is yes and the time is now.
The ironic thing about my journey is that I actually had this idea — to help athletes monetize their influence — two years ago. I knew that at that time this forward thinking was in violation of the NCAA, but the tides of change were inevitable. So, I created a model for athletes to leverage their social media for profit, based on my past experience in leveraging brands to monetize, and do it well.
In the meantime, I wanted to be around sports and improve sports-related social media accounts so much that I started managing school athletics accounts on the side (without the monetization aspect applied). And the growth was insane. But for one account in particular — likes are up over 90%, impressions increased by nearly 70%, and the reach surpassed that with 72% growth. And we all know stats don’t lie (on social + in sports).
With the model in place and ready for replication — I am the thought leader in this industry — ready to help you make gains on your NIL right now.
AND NOW THAT THE NCAA CHANGED EVERYTHING... I AM READY TO HELP YOU UP YOUR IMPACT ONLINE.
The TL;DR version
Born with opinions, tom boy to my core — would only wear my brother's hand me downs.
Started a personal blog which began my path into establishing an online presence. This blog taught me everything I know.
Founded my content curation business, Clic, just in time for the NCAA to open up NIL rights for collegiate athletes months later.
We believe in leveraging your likeability off the field to generate authentic
content that attracts brands.
You should know
I learned many years ago that stories are what drives everything. Personally, I think the stories found in the sports world are second to NONE. I live for College Game Day and the heart-felt weekly stories shared about people in college towns. Sports unite us. And stories surrounding sports are powerful.
I WILl HELP BRING YOUR UNIQUE STORY TO LIFE ONLINE.
LEARN MORE >
I'm ALL ABOUT
WHAT THEY'RE SAYING
I would trust no one else when it comes to creating content that evokes real feeling
and a sense
and a sense of brand.
That's WHAT SHE SAID:
“Amber is a creative genius and she totally
rocked my world!”
— shanna, food stylist